SEED Winnipeg

Work Main Image
Client
SEED Winnipeg
Service
Logo Redesign, Social Templates
Tools
Illustrator, Photoshop, InDesign, Canva
Year
2022
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Project Overview

Revitalize the Recognition Counts logo through a strategic reconfiguration, ensuring a modern and impactful representation. Simultaneously, conceive a distinctive sub-brand for the program within the SEED Winnipeg umbrella, harmonizing visual elements to reinforce a cohesive and compelling brand identity.

What we did

  • Curated mood boards for overall style and personality
  • Selected images, defined brand palette, and created brand patterns
  • Conducted visual exploration for a cohesive brand identity
  • Crafted social media tiles and devised a strategic approach
  • Established brand guidelines for consistent visual representation
  • Animated logo and brand pattern
Work Main Image

Project outcome

The reconfiguration of the Recognition Counts program served as a pivotal step in enhancing brand cohesion, brand recognition, and consolidating the program within the expansive framework of SEED Winnipeg. This transformation establishes a streamlined and easily accessible hub, providing skilled immigrants with a centralized resource for information and support in navigating employment opportunities within their respective fields.