Backdraft

Work Main Image
Client
Backdraft, Stiff
Service
Animation, Brand Expansion
Tools
Illustrator, Photoshop, InDesign, After Effects, Premiere Pro
Year
2023
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Project Overview

Backdraft is an expertly crafted professional writing development course, designed by Canadian writers for a universal audience. This comprehensive program empowers users to master the art of crafting near-flawless content, offering a tailored and impactful learning experience.


Forge a distinctive brand identity by crafting dynamic animated assets that not only capture attention but also convey the essence of Backdraft. Develop impactful course videos that go beyond conventional content, providing valuable insights and creating a lasting impression on audiences. Complementing these efforts, we curated compelling social media posts, ensuring a seamless and cohesive brand narrative across various platforms. This comprehensive approach aims to not only expand Backdraft but also establish a meaningful connection with consumers.

What we did

  • Collaborated with writers for a cohesive brand personality
  • Coordinated, designed, and animated a series of 36 Thinkific course videos
  • Expanded the visual brand through engaging social posts
  • Infused playful personality into animated content for social and training use
Work Main Image

Project outcome

The revitalized Backdraft brand, coupled with enhanced course videos and animated assets, injects a lively and engaging facelift to the program. By integrating these dynamic elements into the already comprehensive writing training course, it introduced an extra layer of accessibility and comprehension. This proves especially beneficial for users seeking visual aids and tutorials to navigate the intricacies of the 36 common writing pitfalls and learn effective strategies to evade them.