Elevate heritage in outdoor fashion by redesigning Woolrich, a time-honored and trusted family-owned outerwear clothing brand in the United States. Preserve the brand's commitment to connecting outdoor enthusiasts with style, crafting a contemporary narrative for time-tested excellence.
The rebranding initiative for Woolrich served as an immersive journey into our passion for fashion and premium apparel. This strategic exercise allowed us to delicately navigate the existing personality of the Woolrich brand, skillfully modernizing it while preserving its authentic roots. It became a valuable lesson in maintaining control and avoiding the pitfalls of becoming a faceless mega brand, emphasizing the importance of preserving personality and adhering to unwavering standards.
